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Article: Brown-Forman Corporation Acquires 45% of Finlandia Vodka and Global Distribution Rights.
- Article from:
- PR Newswire
- Article date:
- June 15, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOUISVILLE, Ky. and HELSINKI, Finland, June 15 /PRNewswire/ --
Brown- Forman Corporation (NYSE: BF) and Altia Group Ltd announced that they have formed a global alliance to market and sell Finlandia Vodka. Altia will transfer the Finlandia trademark and marketing and distribution assets to Finlandia Vodka Worldwide Ltd (FVW), which will be owned 55% by Altia and 45% by Brown-Forman. FVW will have worldwide marketing rights for the Finlandia Brand and will employ Brown-Forman as Finlandia's distributor or representative in all markets other than Finland and the Nordic countries, the Baltic States, the Czech Republic and Poland. Brown-Forman is currently ...