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Article: Steady spending, new products keep Gen'l Mills cooking; Food company fights Wall St. trend.(Brief Article)(Statistical Data Included)
- Article from:
- Advertising Age
- Article date:
- June 12, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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General Mills has managed to escape much of the wrath Wall Street has bestowed on food industry companies in recent years, and the reason, by many accounts, is pragmatism.
During periods when competition in the cereal category cut back on marketing spending to boost profits, General Mills has continued to spend steadily on marketing and innovation. That philosophy has been extended to other divisions, the most recent being General Mills' Betty Crocker unit, which is launching two new entries this summer, Bowl Appetit! and Chicken Helper Oven Favorites.
"General Mills has been our top pick in the food sector for quite a while, likely due to their ...