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Article: WET-DRY VACS ADD A TOUCH OF CLASS.(Brief Article)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- May 29, 2000
- Author:
CopyrightCOPYRIGHT 2000 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK-If the industrial-strength wet-dry cleaning machine is to expand its market, it needs a gentler face.
That's what manufacturers have been saying of late, emphasizing convenience, more functions, quieter operation, and yes, even a touch of styling.
It's been evident for some time that wet-dry vacs no longer are confined to the workroom and garage. Furthering the evolution, suppliers have come up with smaller sizes, more streamlined units and some designs that appeal to female shoppers.
An important element of this strategy is to diversify channels of distribution, and therefore exposure of the category. Traditionally sold in hardware ...