Article: Firestone, Carpoint.com sites linked.

ROLLING MEADOWS, Ill.--The Firestone MasterCareUSA.com Internet site now is linked to Microsoft Corp.'s Carpoint.com site, Bridgestone/Firestone Inc. has announced.

Carpoint, one of the leading automotive sites on the Internet, attracts more than 1.9 million visitors per month, the tire company said. BFS hopes to exploit the Carpoint connection to attract increased visitor traffic at its MasterCareUSA site and thereby direct potential customers to nearby Firestone tire and service outlets.

Larry Magee, president of the company's Rolling Meadows-based retail division, said Carpoint tracks the recommended ...

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