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Article: eGames Welcomes Electronic Arts as Participating Publisher in the eGames Store-In-A-Store Program.
- Article from:
- PR Newswire
- Article date:
- June 21, 2000
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LANGHORNE, Pa., June 21 /PRNewswire/ --
eGames, Inc. (Nasdaq: EGAM), a leading publisher of Family Friendly(TM) software for casual game players of all ages, announced today that Electronic Arts(TM) (Nasdaq: ERTS) has agreed to be a participating publisher in the eGames Store-In-A-Store Program. The new merchandising program will feature a variety of top selling, value-priced entertainment software titles from several leading publishers to provide a category managed solution for leading national food and drug store chains.
The Store-In-A-Store Program was initially unveiled at the E3 Trade Show in Los Angeles in May of this year. According to Bill ...