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Article: Omni Hotels to Implement Brand-Wide Guest Relationship Management Program.
- Article from:
- PR Newswire
- Article date:
- June 22, 2000
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Luxury Chain Utilizes State-of-the-Art Travel Technology to Target Customer
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IRVING, Texas, June 22 /PRNewswire/ --
Omni Hotels announced today that it has begun implementing one of the first brand-wide guest relationship management programs in the hotel industry, which will allow the luxury hotel company to collect customer data and tailor special guest programs, services and promotions based on customer preferences.
Omni Hotels already has implemented its new data warehousing platform, designed and maintained by Dallas-based Pegasus Solutions, Inc. (Nasdaq: PEGS), at four properties, including the Omni Dallas Hotel at Park West, ...