Article: New technology bewilders `technophobic' commercial real estate industry.(The Dallas Morning News)

Visitors to the Realcomm trade show in Dallas this week are being greeted with a sea of computer monitors instead of the usual office building models, photos of proposed shopping centers and construction displays.

The maze of exhibits hawking high-tech software and real estate Web sites is enough to confuse even the most experienced commercial builders and property agents.

And even the most gung-ho e-commerce execs agree that the commercial real estate sector is a tough sell for tech companies.

"It's probably the most technophobic industry we know of," said Xavier Menendez, a senior manager with Deloitte & Touche.

The often befuddled ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!