|
|
Article: Reckitt Benckiser expands McCann role.(McCann-Erickson Worldwide ad contract)(Brief Article)(Statistical Data Included)
- Article from:
- Advertising Age
- Article date:
- June 19, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
McCann-Erickson Worldwide is getting its house in order to accommodate the newly merged Reckitt Benckiser. The homecare products giant tapped the agency for the bulk of its creative assignments.
McCann will handle an estimated $300 million worth of business for Reckitt Benckiser, including creative for the company's fabric-care, surface-care, homecare and health/personal-care categories. McCann will create a special London-based unit to guide the global business, coordinating the work of 22 agency offices.
The shifts come just six months after the merger of the U.K.'s Reckitt & Colman and Dutch company Benckiser to form a $5 billion household goods ...