Article: New Vitamin Discount Program Means Big Savings for Blue Cross and Blue Shield of North Carolina Customers.

CHAPEL HILL, N.C., June 27 /PRNewswire/ --

Beginning July 5, Blue Cross and Blue Shield of North Carolina (BCBSNC) customers can save approximately 40 percent on high-quality vitamins, minerals, herbals and supplements through Vita Blue, adding to the company's lineup of cost-saving discount programs for members.

Vita Blue is the latest innovative, customer-focused program from BCBSNC. The company became the first insurer in North Carolina to announce a discount program for complementary and alternative medicine with the unveiling of Alt Med Blue last spring. On June 1, the company became the first comprehensive health insurer in North Carolina to ...

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