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Article: AGENT PROVOCATEUR HEADS TO L.A.(Brief Article)
- Article from:
- WWD
- Article date:
- June 19, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES -- It seems that the City of Angels is not weighed down by Puritan values.
At least not according to the proprietors of Agent Provocateur, the British purveyor of upscale undies, who said that's one of the reasons they chose Los Angeles for its first U.S. store, which is set to open in August.
Los Angeles is the first step in an international expansion plan that could eventually add 10 more stores in several major cities around the world, according to Serena Rees and Joseph Corre, owners and designers of the London-based lingerie maker.
"To be perfectly honest with you, we did look at New York first," said Rees, who is married to ...