Article: Online Grocery War Is Heating Up in San Diego.(Brief Article)

Retail: Three Internet Markets Are Launched

The market for Internet grocery delivery is heating up in San Diego.

Coming on the heels of an announcement Seattlebased HomeGrocer.com would be moving into the San Diego area, two other Internet grocers are aiming for local shoppers' pocketbooks.

National City-based American Grocer, Inc. started its full-service online home delivery grocery business May 15 for a test run of 500 customers under the name SanDiego-Grocer.com. If the test run proves successful, the company hopes to open the service to 10,000 customers by early June.

Meanwhile, Stater Bros. Markets has inked a deal with ...

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