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Article: Bravo Becomes Cirque du Soleil's TV Home.(Brief Article)
- Article from:
- Multichannel News
- Article date:
- June 26, 2000
- Author:
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NEW YORK -- Bravo, The Film and Arts Network and Cirque du Soleil have signed an expansive $20 million, three-year deal that includes the creation of a weekly variety series and other original programming, officials said last week.
As part of its multifaceted strategic alliance with the performing-arts troupe, Bravo will also be one of five official sponsors of Dralion, the show Cirque du Soleil is now touring in the U.S., through 2003. The Dralion tour kicked off recently in Denver.
The overall partnership calls for Cirque du Soleil Images and TVA International, a Canadian TV distributor, to produce a 13-part, hour-long variety series that will debut on ...