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Article: TV Guide Spearheads 'Stuart Little' Promotion.(Brief Article)
- Article from:
- Multichannel News
- Article date:
- June 26, 2000
- Author:
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Using all of its branded media properties, TV Guide Inc. will team up with Columbia TriStar to develop a strategic marketing partnership to promote the pay-per-view launch of the studio's Stuart Little title.
The extensive promotional partnership includes a paid media schedule on TV Guide Channel by Columbia TriStar, plus on-air, online and print promotional support, TV Guide Channel senior vice president and general manager Madeleine Forrer said.
Promotional spots appearing on TV Guide video services TV Guide Channel, Sneak Prevue and The Barker will include a "Recommended by TV Guide Family Finds" tag, she added.
In addition to its extensive ...