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Article: The great call of China.
- Article from:
- Television Asia
- Article date:
- June 1, 2000
CopyrightCOPYRIGHT 2000 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With China's long time TV staple the variety show in decline, China Media Monitor analyses the future of the country's programme market
The most important TV campaigns mounted in China each year are during the Chinese New Year Festival, which falls in late January or February. And for this reason many people see the rest of the year as an anticlimax with occasional summer sporting events such as this year's Olympics the only highlights.
This year's Spring Festival followed the trend of recent years with variety gala performances again seeing their once strong ratings plummet. The decline of variety shows as a staple of Chinese TV schedules was ...