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Article: Philip Morris Invests Millions in a New, Cleaner Image.(Knight Ridder/Tribune Business News)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- July 3, 2000
- Author:
CopyrightCOPYRIGHT 2000 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jul. 2--You may think you know all about Philip Morris Cos.
You know, of course, they make cigarettes.
You probably know that the companies' top executives, for decades, stared at a mountain of evidence about the dangers of smoking and said, as recently as two years ago, that they "just didn't know" if tobacco caused disease.
And you might guess that the company has one of the worst reputations in American business. It does. Harris Interactive asked 10,830 individuals about corporations' reputations and Philip Morris was in the bottom three, along with Exxon and Kmart Corp. One of the respondents summed the company's reputation up neatly, ...