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Article: Famous last words.
- Article from:
- Target Marketing
- Article date:
- May 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Do Marketing and Package Design Talk?
IN THE SUNDAY New York Times "Arts & Leisure" of February 20, 2000 was a review by Alan Kozinn of "Caruso 2000." A record producer named Robert Werba came up with the idea of creating a CD with a modern, stereo orchestra playing behind Caruso arias. Kozinn dumped all over the project, calling it, among other epithets, "diabolically spurious." I, of course, absolutely had to have it and bought it at our new Tower Records on Broad Street in Philadelphia. Caruso is no Jussi Bj[ddot{o}]rling, but it's still a stunning recording--and a lot of fun.
However, the design of the so-called "jewel box" the CD comes in is a ...
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Article: Horizon Blue Cross Blue Shield of New Jersey Names Grafica ...
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