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Article: The Big New Yorker; Randy Gier.(Pizza Hut marketing officer)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- June 26, 2000
- Author:
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Randy Gier should golf more -- at least when he needs a really good idea. It was during an afternoon game that he thought of a solution to his big challenge: How to make a classic white-dough style pizza special.
To do that, Mr. Gier, chief marketing officer for Tricon Global Restaurants' Pizza Hut, experimented with size. Inspired by the massive pizzas found in the Northeastern U.S., Mr. Gier's team created a 16-inch version.
Then he worked out a price that would attract frequent pizza purchasers.
The most challenging task was to give the pie a name and personality. That's where the golf comes in.
"For a long time, we kept seeing ...