Newspaper article from our research archive:

``TIPPING POINT'' WHETS APPETITE FOR MORE.(DAILY BREAK)(Review)

THE TIPPING POINT

How Little Things

Can Make a Big Difference

MALCOLM GLADWELL

Little, Brown and Co. 279 pp. $24.95.

NEW TAKES on the world are often a lot of fun. They may turn out to be wacky (``The Origins of Consciousness in the Breakdown of the Bicameral Mind''), prone to abuse by popularizers (the ``paradigm shift''), or lightweight but enduring (``The Peter Principle''). But a book that gets you thinking is a refreshing exception.

``The Tipping Point'' is such a rare bird. The title concept apparently comes from epidemiology and describes a point at which a localized outbreak of disease becomes epidemic. As in a finely balanced scale, it is ...

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