Article: Eastbridge Report Highlights Critical Illness Potential.

AVON, Conn., July 10 /PRNewswire/ --

Distribution will determine the ultimate success of voluntary critical illness insurance, according to a new Spotlight Report released today by Eastbridge Consulting Group, Inc. Prepared by the industry's leading worksite marketing consultant, the report probes the experiences and opinions of insurance company executives that offer the product, producers who sell it, and consumers who recently purchased a policy.

Entitled "Voluntary Critical Illness Insurance," the report is the first definitive assessment of a product widely believed to be the next big trend in worksite marketing.

"Carriers who have ...

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