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Article: Bootiful technology enhances brand visibility of Bernard Matthews products.
- Article from:
- In Store Marketing
- Article date:
- June 1, 2000
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Meat producer Bernard Matthews is to use an Internet-enabled collaboration system, which means it can see at a glance how its products are performing across three of its major retail accounts.
Bernard Matthews group planning general manager Edwin Pearson said instead of having to access separate Extranet sites for Safeway, Sainsbury's and Tesco, the company will be able to view areas such as stocking levels for its products on a single screen across all three chains.
The recently-launched off-the-shelf e-collaboration package from Eqos Systems extracts the ...