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Article: Teamplayer Campaigns-On-Demand For IBM Business Partners.
- Article from:
- Direct Marketing
- Article date:
- November 1, 1997
CopyrightCOPYRIGHT 1997 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IBM recently introduced TeamPlayers Campaign On Demand, a customizable direct-mail program designed to allow participating Business Partners to view direct mail pieces and customize them while on line, in addition to updating mailing lists on line.
More than 100 partners have already have used the service, including Hallmark, Support Net and Gates/Arrow. There are currently six campaigns available for on-line customization. Partners can create their own custom message and post their own photo of a ...