Article: No margin for error.(margin calls affect investors)(Brief Article)

Buying stocks with borrowed money hurts investors

Borrowing money is a time-honored tradition, as average folks take out mortgages to buy homes or apply for loans to pay for college. But it can have a potentially devastating impact when you're buying stocks with your broker's money, also called a margin loan.

Buying on margin entails purchasing stocks or other securities with borrowed money, using the shares themselves as collateral. A broker sets up a margin account to lend customers cash, which they then use to buy securities.

In this decade-long bull market, margin debt has been on the rise. And until recently, more investors than ever were ...

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