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Article: New Product Performance: What Distinguishes the Star Products.(Statistical Data Included)
- Article from:
- Australian Journal of Management
- Article date:
- June 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Australian Graduate School Of Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Keywords:
NEW PRODUCT DEVELOPMENT (NPD); NPD SUCCES DIMENSIONS; NPD SUCCCESS FACTORS; NPD OUTCOME CLUSTERS; INTERNATIONAL COMPARISON OF NPD FACTORS.
1. Introduction
New products are vital to the success and prosperity of the modern company. Facing new technologies, increasing and global competition, and dynamic market needs, Australian companies must either succeed at product innovation or risk failing as businesses. Thus an understanding of what makes new products successful--what practices and characteristics distinguish the winners--is essential in order to provide the management insights needed in the decades ahead.
What are the ...