Article: Away.com Chooses Xchange Dialogue to Manage Opt-in Email Campaigns.

Away.com closed in on Xchange's ASP email solution for its strong targeted

personalization capabilities, strong references and ability to manage high

volumes of email

BOSTON, July 13 /PRNewswire/ --

Exchange Applications, Inc., (Nasdaq: EXAP), now doing business as Xchange, Inc., announced today that Away.com, the leading adventure travel services provider on the Web, has chosen Xchange Dialogue(TM) for eMessaging to implement targeted, permission- based eMessaging campaigns to strengthen and grow its customer relationships. Away.com will use Xchange Dialogue in a hosted ASP (application service provider) environment.

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