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Article: Away.com Chooses Xchange Dialogue to Manage Opt-in Email Campaigns.
- Article from:
- PR Newswire
- Article date:
- July 13, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Away.com closed in on Xchange's ASP email solution for its strong targeted
personalization capabilities, strong references and ability to manage high
volumes of email
BOSTON, July 13 /PRNewswire/ --
Exchange Applications, Inc., (Nasdaq: EXAP), now doing business as Xchange, Inc., announced today that Away.com, the leading adventure travel services provider on the Web, has chosen Xchange Dialogue(TM) for eMessaging to implement targeted, permission- based eMessaging campaigns to strengthen and grow its customer relationships. Away.com will use Xchange Dialogue in a hosted ASP (application service provider) environment.
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