Article: Net creates 'chief privacy officer'.(Business)

What information does a company need to know about its customers, and what should the company do with the information once it's collected?

With American businesses collecting more personal information about customers in more ways, many companies are finding questions such as these to be increasingly perplexing. A growing number of companies are now naming an executive whose job is to make sure customers' privacy is always considered.

Meet the chief privacy officer.

"This is about making consumers comfortable in e-commerce. If they're afraid to engage in e-commerce, none of us will be successful," said Ray Everett-Church, chief privacy officer ...

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