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Article: McEwan's gets on course.(Brief Article)
- Article from:
- Grocer
- Article date:
- June 24, 2000
CopyrightCOPYRIGHT 2000 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A summer of activity with a strong golf theme has been planned for McEwan's.
Scottish Courage is strengthening the brand's association with The Open Golf Championship through a new and exclusive three year beer supply agreement with the event, this year is at The Old Course at St Andrews.
A promotion supporting McEwan's Export's links with golf will run in the Daily Mail to coincide with the Open. This features a 1m [pounds sterling] golfing goodies giveaway, and a putt for a 1m [pounds sterling] competition.
The brewer has printed 1.5 million game cards which will include a 40p money-off voucher on a McEwan's ...
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