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Article: MARIE CLAIRE TO OFFER BLOOMINGDALE'S ON DISC.(Brief Article)(Statistical Data Included)
- Article from:
- WWD
- Article date:
- July 7, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- With scads of magazines trying to come up with ways to sell merchandise from their pages, Marie Claire has hit on a new approach -- something of an exclusive shopping club.
Teaming up with Bloomingdale's and InternetPlus, developers of Web-free e-commerce solutions, Marie Claire plans to offer its readers a CD-ROM in its October issue that will feature a wide selection of Bloomingdale's merchandise with the magazine's stamp of approval, and will give readers an opportunity to order it online.
InternetPlus's new product -- Marie Claire StyleSource Only @ Bloomingdale's -- uses a CD-ROM that provides graphics, video and sound to ...
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