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Article: Memories: next major magazine?
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- February 1, 1988
- Author:
CopyrightCOPYRIGHT 1988 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Memories: Next major magazine?
Diamandis Communications Inc. (DCI) has wasted no time in moving ahead with its plans for expansion, jumping into the mass-circulation market with a new title it expects to become the next major American magazine. Memories, "the magazine of then and now," is a retrospective of news and events of the last 50 years, and DCI is counting on a sense of nostalgia among the burgeoning over-40 population to capture a new category of readers and advertisers for the company.
Memories premiered on January 12 with newsstand distribution only-- some 350,000 copies nationwide at a $1.50 cover price. The magazine won't return until late ...