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Article: PAUL SMITH STEPS INTO FRAGRANCE WORLD.(Statistical Data Included)
- Article from:
- WWD
- Article date:
- July 14, 2000
- Author:
CopyrightCOPYRIGHT 2000 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON -- Paul Smith is going after a world that doesn't know him.
The British designer is launching his first fragrances, Paul Smith Women and Paul Smith Men, in September to help raise his profile in markets where he's just a cult designer -- especially in the U.S. The fragrances form part of a stepped-up expansion program that includes the opening of his first freestanding store in Milan, the launch of women's and men's underwear and swimwear lines, and the introduction of a lower-priced women's wear collection.
The moves come as Smith, 53, continues to have talks with all the world's major luxury goods companies -- including Gucci and LVMH ...