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Article: Manhattan's cash cow; stunning success is milked from the 125-year-old label that had faded in department and specialty stores. (Volume Supplement, Manhattan Industries Inc.)
- Article from:
- Daily News Record
- Article date:
- May 13, 1988
- Author:
CopyrightCOPYRIGHT 1988 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MANHATTAN'S CASH COW Manhattan's family of U.S. licensees have struck gold in the mass market by mixing merchandising savvy with a magnetic apparel label.
The story isn't one of alchemy. Rather, the sophisticated group of 16 manufacturers coordinated efforts to generate more than $100 million in volume last year from the Manhattan cash cow, and those revenues may further jump 25 percent in 1988. Outside the U.S., a network of 36 licenses produce an annual volume which market sources put at $150 million.
This points to a stunning success for the transformation of the 125-year-old Manhattan label from a floundering department and specialty store name less ...