Article: RETAILING WITHOUT STOREFRONTS.

Biasco Music Has Shuttered Three Stores To Invest In A Fleet Of Trucks To Bring Piano Sales To The Customer

Cutting through all the technological babble surrounding the Web, John Biasco, president of Biasco Piano Company in Illinois, one of the nation's top retailers of pianos and digital pianos, says, "Simply put, the Web is making our customers lazy. Who wants to visit four car dealerships for the best deal when you can find everything you need online? The same analogy holds true for the piano industry. Should we think that our customers will continue to travel great distances and visit several stores before making their purchase?"

With that said, ...

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