Article: What a Mortgage Web Site Really Costs.

HOW MUCH FOR A WEB SITE?" ASKS the mortgage owner. It seems a simple enough question. It's a reasonable question that any potential Web site owner would ask--except that it's the wrong question.

This question, "How much for a Web site?" is also one of the biggest mistakes any Web site owner can make; it is significantly worse if this question is asked by someone who is in the mortgage industry. And any Web designer that actually answers that question (addressing only cost) is probably not a Web designer you want.

A mortgage company is on the Internet to conduct business and generate revenue; it is not there to incur expense or simply to "be on the ...

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