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Article: What a Mortgage Web Site Really Costs.
- Article from:
- Mortgage Banking
- Article date:
- January 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Mortgage Bankers Association of America. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HOW MUCH FOR A WEB SITE?" ASKS the mortgage owner. It seems a simple enough question. It's a reasonable question that any potential Web site owner would ask--except that it's the wrong question.
This question, "How much for a Web site?" is also one of the biggest mistakes any Web site owner can make; it is significantly worse if this question is asked by someone who is in the mortgage industry. And any Web designer that actually answers that question (addressing only cost) is probably not a Web designer you want.
A mortgage company is on the Internet to conduct business and generate revenue; it is not there to incur expense or simply to "be on the ...