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Article: General Mills recants on idea of putting CD-ROMs with Bibles in cereal boxes.(Knight Ridder Newspapers)
- Article from:
- Knight Ridder/Tribune News Service
- Article date:
- July 21, 2000
- Author:
CopyrightCOPYRIGHT 2000 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DETROIT _ Bibles and Cheerios just don't mix, General Mills announced Friday afternoon.
But the public apology from the cereal giant came too late: More than 12 million boxes of cereal containing software versions of the Bible are headed for grocery store shelves nationwide.
The apology was a shock because the unprecedented promotion, which involved giving away CD-ROM games, dictionaries and Bibles, was one of the most creative marketing ideas in years, said Phyllis Tickle, an editor at Publishers Weekly magazine and a leading expert on the marketing of religious publications.
"They got spooked with the idea of the Bible in their boxes," Tickle ...