Article: New Toll Free Numbers: Will Vanity Affect This Weekend's 866 Roll-Out?

On The Eve Of New Toll Free Code 866, A Stay Is Sought Pending Resolution Of

Vanity Number Issues

NEW YORK, July 25 /PRNewswire/ --

On July 29 at 12 p.m., the floodgates to new toll free code 866 will open. If recent history is any indication, "replications" of existing vanity numbers and competition for others, will leave the database premium-number exhausted within half an hour or so of code opening.

A group called The Toll Free Commerce Coalition says the FCC's first come, first serve assignment system for new toll free numbers would deprive small businesses of significant investment and undercut brand recognition associated with ...

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