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Article: Cable television hooks up with designer, celebrity lines. (Liquinet Inc.)
- Article from:
- Daily News Record
- Article date:
- February 19, 1988
- Author:
CopyrightCOPYRIGHT 1988 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cable Television Hooks Up With Designer, Celebrity Lines
Where can consumers buy a dozen Bill Blass label men's crew socks for $29.99, Jimmy Connors sunglasses for $19.99 or a four-pack of famous label men's cologne for $14.95 without walking into a store?
Through any number of catalogs and cable shopping television --two hot new channels of distribution for designer-label and branded men's apparel in primarily furnishings and accessories.
Once the darling of snob-appeal department and men's specialty stores, designers have spread their fashion wings in recent years by linking up with such giants as Sears, Roebuck & Co. and J.C. Penney Co. Some ...