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Article: Raising its sights, Target goes upscale; In the past two years, Target has introduced a series of private-label products bearing the names of artists, supermodels, designers, even an architect. The "brand differentiation" strategy further separates Target from its discount-store competition.(BUSINESS)
- Article from:
- Star Tribune (Minneapolis, MN)
- Article date:
- July 23, 2000
- Author:
CopyrightCOPYRIGHT 2000 Star Tribune Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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How many times has someone sidled up to a Minnesotan at a cocktail party or church supper and asked: "My dear! Where did you get that twin-set?"
Only to elicit the reply, "Why, Tar-zhay," perhaps delivered in whispered tones, using the foofy French pronunciation for discount store Target. The response historically mixed a sense of guilty pride and stolen pleasure. It was akin to admitting a penchant for thrift stores and garage sales.
No more. Cheapskate chic, as it's called, rules the aisles. Shoppers are increasingly persnickety about value - so much so that it no longer matters where they find it.
And no other discounter has capitalized on ...