Article: Natural Cosmetics Company Finds Xchange Dialogue Has All the 'Escentuals' For Healthy Online Marketing Campaigns.

Bare Escentuals unmasks Xchange's ASP email solution to deliver its online

newsletter and personalized beauty product offers and advice, based on

Xchange's eMarketing expertise and ability to grow

BOSTON and SAN FRANCISCO, July 26 /PRNewswire/ --

Exchange Applications, Inc., (Nasdaq: EXAP), now doing business as Xchange, Inc., announced today that San Francisco-based Bare Escentuals, a natural and gentle skin care, body products and cosmetics company, has chosen Xchange Dialogue(TM) for eMessaging to implement targeted, permission-based online marketing campaigns to strengthen and grow its customer relationships.

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