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Article: GOOD MOOS FOR ICE CREAM.

Article from:
PR Newswire
Article date:
July 27, 2000
Copyright

PR Newswire, London, July 27. This press release is transmitted on behalf of Iceland.

Ice cream lovers are getting in the moo-d for summer at Iceland this week with moo-sical inspiration from the supermarket chain's freezers.

The company, often known for its irreverent approach, is encouraging customers to eat its new range of organic dairy ice cream until the cows come home, with freezers which moo.

This moo-ve comes as Iceland today pledges to make its `udder' own label ice cream organic within the next 12 months, starting with its range of standard ice cream tubs. The company has pledged to sell organic food at nil price premium and the ...

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