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Article: MessageMedia Builds eCRM Offering by Integrating Xchange Dialogue.
- Article from:
- PR Newswire
- Article date:
- August 1, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MessageMedia Chose to Integrate eCRM Market's Leading Technology to tie
together Offline and Online Marketing Campaigns
BOSTON, Aug. 1 /PRNewswire/ --
Exchange Applications, Inc., (Nasdaq: EXAP), now doing business as Xchange, Inc., today announced that MessageMedia Inc. (Nasdaq: MESG) has chosen to integrate and resell Xchange Dialogue(TM) technology with its email marketing solutions to provide customers an enterprise wide eCRM solution. Xchange believes that the agreement will further increase its share of the booming eCRM marketplace, which is expected to reach $16.8 billion by 2003 according to AMR Research.
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