Article: MessageMedia Builds eCRM Offering by Integrating Xchange Dialogue.

MessageMedia Chose to Integrate eCRM Market's Leading Technology to tie

together Offline and Online Marketing Campaigns

BOSTON, Aug. 1 /PRNewswire/ --

Exchange Applications, Inc., (Nasdaq: EXAP), now doing business as Xchange, Inc., today announced that MessageMedia Inc. (Nasdaq: MESG) has chosen to integrate and resell Xchange Dialogue(TM) technology with its email marketing solutions to provide customers an enterprise wide eCRM solution. Xchange believes that the agreement will further increase its share of the booming eCRM marketplace, which is expected to reach $16.8 billion by 2003 according to AMR Research.

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