Article: MessageMedia Announces Advanced Campaign Management Offering; Xchange, Inc. and MessageMedia Team to Deliver Powerful Solutions For Marketers.

Business Editors/High-Tech Writers

BOULDER, Colo.--(BUSINESS WIRE)--Aug. 1, 2000

MessageMedia Inc. (Nasdaq:MESG), the leading provider of strategic messaging solutions and services, today announced it will offer Advanced Campaign Management that enables businesses to create, deliver and coordinate highly personalized offers across all customer channels in real time, and then capture and analyze customer responses. MessageMedia has partnered with Xchange, Inc. (Nasdaq:EXAP) to integrate their Xchange Dialogue(TM) software into MessageMedia's delivery, data management and analytic platform. Advanced Campaign Management will provide MessageMedia clients ...

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