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Article: QUALITY & VARIETY: The New Sellers in Restaurant Coffee Service.(promoting coffee in restaurants)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- February 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's about time!" You can almost hear the chant rumbling through the coffee industry and through crowds of coffee lovers alike. Coffee service in restaurants is evolving -- see for yourself. Go out for dinner tonight, whether to a four star white tablecloth establishment or a to neighborhood diner, and you will likely be asked by your waiter, "What coffee would you like?" Yet, less than five years ago, you probably would have been asked simply, "Would you like coffee?" says Mike Ferguson, communications director of the Specialty Coffee Association of America in Long Beach, California.
Trends to follow -- and encourage -- include the beaten horse of specialty ...
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