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Sports Nutrition Grows at a Healthy Clip.(Brief Article)

NEW YORK -- If the recent NACDS Marketplace Conference is a fair indicator, then sports nutrition appears to be the rising wave in the nutritional supplements field. In the past the category has been perceived mainly as a niche sector dominated at the retail level by health food specialty stores.

But that niche represents a $1.4 billion annual business that is growing at a healthy 22% clip, according to Brent Scott, vice president of sales for EAS. "Sports nutrition represents a big opportunity that food, drug and mass have not recognized," adds Steve Porges, vice president of customer marketing for Wieder Nutrition International, a longtime leader in the field. "Sports ...

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