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Article: Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach.
- Article from:
- The Journal of Consumer Affairs
- Article date:
- June 22, 1999
- Author:
CopyrightCOPYRIGHT 1999 American Council on Consumer Interests. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This study ascertains the extent to which consumers achieve highest value-for-money under different conditions. Perfect Information Frontier Approach is applied to examine the influences of providing consumers with information on their purchase decisions, with allowance for the joint effects of prior product knowledge and product involvement on the provided information. A 2 (provided information: simple vs. complex) X 2 (prior product knowledge: novice vs. expert) X 2 (involvement: high vs. low) factorial design was employed. Data from 282 survey respondents illustrate that experts were more likely to be persuaded by complex product information than by simple information, ...
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Article: Perfect Information Partners With DPC DATA to ...
PR Newswire Europe;
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... ... for financial and legal markets Perfect Information (PI), the global provider of ... providing support and services to Perfect Information customers in the United States ... precise access to the unrivalled Perfect Information repository of more than seven million ...
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