Article: Clued In: New twists and terms for affiliates.(Brief Article)

Affiliate marketing remains one of the most controversial concepts in Internet commerce.

While it certainly works for giant e-tailers like Amazon.com, its results are more mixed for others. It costs money to build and maintain an affiliate network, which must be treated as seriously as any other distribution channel.

The controversy occurs when you look at affiliate marketing from the affiliate's perspective. Most affiliates don't make a dime, and most of the rest don't make enough to cover costs.

I've been among the fortunate. After a year in the Amazon.com affiliate program I've earned about $600. My secret was to put links to specific ...

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