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Article: How NOT to Make Your Mortgage Web Site Successful.(Brief Article)
- Article from:
- Mortgage Banking
- Article date:
- June 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Mortgage Bankers Association of America. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PART 4--Web Site Marketing and Promotion
SOMETIMES IT'S EASIER TO TELL PEOPLE what not to do rather than what to do. It is just so much simpler to say, "No, don't do that," than it is to state all the reasons behind the "don't" statement. The person saying "don't" usually has more experience and has witnessed an adverse outcome of the event. With that goal in mind, we bring you this last in a series of articles on how not to make your mortgage Web site successful. These articles will help your mortgage company learn from the mistakes of other companies' Web sites, allowing you to see what your online competitors have done correctly and incorrectly.
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