Article: Beef cattle short course attracts 1,200 producers.

M2 PRESSWIRE-9 August 2000-Texas A&M University: Beef cattle short course attracts 1,200 producers (C)1994-2000 M2 COMMUNICATIONS LTD

RDATE:08082000

COLLEGE STATION -- New York prime rib is going the way of a New York public relations campaign - to e-commerce, niche marketing and Web-based advertising.

Organizers of the annual 46th annual Beef Cattle Short Course here this week hope to help ranchers stay out of the digital divide and ahead of changes in livestock marketing systems.

"It's going to be very difficult to sell cattle that don't meet the demands of the consumer," said Dr. Larry Boleman, beef cattle specialist with ...

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