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Article: Words Worth More on Web Sites.(advice on constructing a successful web site and the web sites that can help you along the way)(Brief Article)
- Article from:
- Black Issues in Higher Education
- Article date:
- July 20, 2000
- Author:
CopyrightCOPYRIGHT 2000 Cox, Matthews & Associates. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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On the Web, content is king. This notion was recently reinforced by a study from the Poynter Institute and Stanford University showing that, unlike with newspapers and magazines, people who read Web sites typically focus on the text first, looking at photos and other graphics afterward.
The appearance of your Web site is still important, helping to establish professionalism and credibility. But the information and other substantive material you provide -- the "content" -- matter most.
"Content is the `there' that's there," says Christopher Barr, president of the Internet Content Coalition and editor-at-large for the computer news site CNET. "It's what ...