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Article: New Belgium hosts parent's day event.(New Belgium Brewing Company)(Brief Article)
- Article from:
- Modern Brewery Age
- Article date:
- July 3, 2000
CopyrightCOPYRIGHT 2000 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The New Belgium Brewing Company of Ft. Collins, CO, recently held a Parent's Day event for parents of brewery employees.
The parents spent the morning touring the brewery, and watching their kids at work. A lunch was served, pairing foods with New Belgium's beer portfolio, and then the parents were given the opportunity to shop for free at the brewery store.
Brewery co-founder Kim Jordan said she hoped the parents would now have a better understanding of what their kids did for a living, and also New Belgium's devotion to quality, environmental stewardship, beer culture and brewing innovation.
"As a parent myself, my hope is to raise my kids to ...