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Article: "How Can We Get More Visitors To Our Web Site?".
- Article from:
- Direct Marketing
- Article date:
- June 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Without question, the key to a successful Web site is repetition, repetition, repetition. A Web site is out of sight and, therefore, out of mind. It takes constant reminders to attract visitors.
We've only had 632 visitors to our Web site in six months. What can we do to get more traffic?" After a company Web site has been up for awhile, there's a wake up call. It's not working like we assumed it would. We built the site but no one is coming.
This is the most often-heard complaint today. Once it becomes clear the only visitors are either company employees or those who landed on the site by accident, someone starts making noises about "getting on the ...