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Article: Nike ACG Announces Partnership With Intrawest Corporation.

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PR Newswire
Article date:
August 11, 2000
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Aggressive Mountain Retail and ACG Brand Presence Strategy Promises to Grow

Nike All Conditions Gear With Core Consumer Base

BEAVERTON, Ore., Aug. 11 /PRNewswire/ --

Nike All Conditions Gear (ACG) announced a new strategic partnership today with Intrawest Corporation that promises to grow the Nike ACG brand presence by leveraging Intrawest's strong retail base. This move will allow Nike All Conditions Gear to further its brand positioning communication and increase overall brand awareness like never before with its target consumer: the mountain enthusiast. With this strategic partnership, ACG hopes to create brand and retail momentum and ...

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